Are you regularly engaging with your customers? If so, great job—you’re on the right path! Email marketing is a powerful tool for business growth But if not, it’s time to start. With more businesses moving online, staying connected with your current customers and attracting new ones is crucial. And despite what some may say, email marketing is far from dead in 2024. In fact, it’s more powerful than ever.
One of the most effective resources that companies, both large and small, continue to use is email marketing. You might be surprised at the impact a simple monthly newsletter can have. Through consistent email communication, you can build a strong relationship with your customers, increasing their trust in you and your products or services.
Starting a newsletter is easier than you might think—it’s just a four-step process.
1. Choose the Right Email System Provider
This might be the most challenging step, as there are many options out there. You could consider developing your own email system by working with an IT professional or company. This route requires some investment, with costs ranging from a few hundred to a couple of thousand dollars, depending on your needs.
However, I recommend signing up with a reliable email marketing service that already has a proven system in place. For example, Merlin CRM offers a variety of services, including email marketing at a low monthly fee that is included in their CRM software. The signup process is straightforward—visit their website at https://merlincrm.io, choose a service plan, and follow the checkout instructions. Merlin CRM pricing starts as low as $149 for 5,000 emails per month and inludes all the other plan features such as automations.
2. Add a Signup Form to Your Online Presence
Place a signup form on your website’s homepage, blog, online ads, and social media profiles. This is vital because it encourages visitors to subscribe to your newsletter. The more visible your signup form is, the more subscribers you’ll gain. If you want to learn more about successful online presence you can purchase my book “Online Magic” which is based on my own personal experiences and will explain to you how to plan your website, create a successful online presence and make money online.
3. Train Your Staff to Collect Emails
Make sure your team knows to ask every customer for their email address and get them subscribed to your newsletter. Consistency is key—send out your newsletter on the same day each month. If you’re inconsistent, customers may lose interest and unsubscribe, which is the last thing you want.
4. Create and Send Your Newsletter
Most email system providers offer user-friendly editors for crafting your newsletter. Whether you’re in the insurance industry, retail, or any other field, the content should be relevant and valuable to your audience. For example, if you’re selling shoes, write about the latest trends, new materials, or celebrity endorsements of the shoes you carry.
Need help with email writing or editing? Because Merlin CRM is AI based it can write the whole email for you! just let the ai know what you want the email to be about and it will give you a nice email template that you an edit.
Also, remember to link your email content to specific product pages on your website. For instance, if you’re discussing a new line of shoes, include a link directly to the product page for easy access.
Starting a newsletter can significantly boost your website traffic, and with a robust email list, those visitors are more likely to convert into sales.
In 2024, staying connected with your customers through email marketing remains a vital strategy. By fostering relationships through regular communication, you can build trust and loyalty that drives business success.
I hope you found this article helpful. Feel free to leave comments or questions, and I’ll do my best to respond quickly. You can also reach me via my contact page—I’m always happy to help and might even write about your question in a future article!
